How to Go From Idea to Product

Are you someone who has plenty of ideas but you struggle to actually implement them? In this article I am going to describe how you go from having an idea to actually putting that idea into practice and creating a product.

I am sure that there are many people out there who have so many ideas but the one thing that stops them from actually doing anything with that idea is because they don’t know what to do. Having ideas can sometime be the hardest thing for people who do know what to do – so you are blessed if you can come up with ideas easily!

If you have an idea then the very first thing you need to do is to make sure that your idea,if you turned it into a product, will actually be profitable for you. You may believe that your idea is great but that isn’t actually what is important. You need to make sure that other people will think your idea is great and will actually want to buy your product.

Market research is critical if you are going to have a profitable business and therefore you need to determine exactly if your idea will work and the form that your idea will take in terms of a product.

In this article I am talking about information products – that is products that share and explain how to do things or the importance of why you need to do something in order for someone to see a specific result and achieve something.

Therefore once you have an idea and you know that people will want that information all you need to do is to put that down on a piece of paper as an outline of exactly what you will include when you package it together as a product.

Your outline is based on the steps that someone might need to take in order to achieve something or it might be what people need to know in order to achieve something.

It is far easier to create a product if you have an outline than just trying to create it from an idea in your head.

Once you have your outline on paper then you can begin to fill in and pad that outline out so that you actually create an information product.
The way that you sell that product and in what format you sell it is entirely up to you. Bear in mind that certain formats will command a higher price than others.

Overcoming Fear When Doing A Presentation

While fear pervades many aspects of business, presentations consistently drive it to exquisitely high levels. We use the term “presentation” to include any important one-on-one meeting, small group discussions around a table, or speaking before an audience of thousands.

We are talking about a particular kind of fear. Some fear helps motivate you to divert time from the pounding surf of your daily schedule and prepare for your presentation. There comes a point for most of us, however, when the fear is no longer useful. It has crossed the line from excitement to dread. Instead of driving preparation, it now impairs concentration and kills energy.

Fear has a thousand faces, but we have only three basic responses:

  1. Ignore it
  2. Evade it
  3. Transcend it

Ignoring Fear

Merely suffering through your fear is the simplest and most common response. It requires no learning, effort or practice. Negative consequences flow from this path. In addition to being very stressful, fear tends to break concentration during preparation and disturbs other obligations.

Perhaps even more importantly, these enervating fears can also have an extremely negative impact on your performance in delivering your presentation. Fear robs your ability to casually walk to the stage and be yourself. It tends to kill excitement and block the ability to connect deeply with your audience. Fear can make your body stiff, your breathing labored and your physical movement unnatural.

Evading Fear

Usually the first step in dealing with your fear of the big presentation is figuring out how to avoid the fear. Even if you are looking for a longer term solution, at least temporarily avoiding the problem is a key step in creating the space to fashion more encompassing approaches.

Transcending Fear

Creative visualization is the first step in removing yourself from the scary thoughts and consciously guiding your mind to a new space: actively imagining the desired end result.

Professional and Olympic athletes spend time imagining the desired end result and track the measurable increased performance that follows the creative visualization sessions. Fear stems from the unconscious repetitive thoughts and feelings about failing.

VISUALIZATION

The key to successful visualizations is simultaneously feeling the emotions that would naturally attach to images that you see. To drive emotion, the most powerful vehicle is music – - music that stirs you. Often it is high energy music, something like the Rocky theme, hard driving rock, or passionate jazz or classical. The key is that it drives your energy higher, actively imagining the desired end result.

In visualization, there are two distinct ways to envision yourself: either looking at yourself from the position of an outside observer, or seeing the whole event through your own eyes. While everyone is different, it is usually easier to start by seeing an image of yourself from the perspective of an outside observer. As time goes by, many find it more effective to do the visualization through your eyes as a presenter.

Imagine the room in which you will present. If you know the room location, try and visit it before hand so you can create the exact setting of your presentation. If you can’t see a remote location, just imagine the kind of room it is likely to be.

VISUALIZATION EXERCISE

Imagine what you will experience prior to the presentation. See yourself walking toward the spot from which you will present.

As you see yourself approaching “the moment of truth,” can you feel where in your body the tension resides?

As you continue walking to the front of the room, see if you can exchange the feelings of fear with a closely related feeling – excitement. Fear is often a part of excitement and their affect on the body is the same: pounding pulse, heavy breathing, a slight shake in the extremities.

Feel the empowering sense that this could be your break-through moment. This could be when you reach to a higher level than you ever thought possible.

Imagine yourself now in front of the audience facing them, looking calmly and intently into their faces. Take a big breath and feel relaxation welling-up within you.

See their faces. Are they interested? Do they need something to enliven them? Take a moment for some “in-flow” of information before you begin the “out-flow” of information.

The Fundamentals of Six Sigma Presentation – Key Factors That You Should Know

Six sigma was originally introduced in the 80s by Motorola for measuring productivity or quality control within the operating methods/frameworks of corporations. In majority of the cases, Six Sigma Presentations are handled by veteran presenters who hold a Six Sigma certification. There could be different types of certification though. Those who are novice would be awarded with a Green Belt, whereas the intermediate level presenters are awarded with the Black Belt. And finally, the highest level six sigma presenters are known to be Master Black Belt holders or Champion – who formally orients the whole process into an organization.

However, let’s first see what the Implementation part should include. The presentation is often coincided by invitation and serves as a great introduction to and kick-off for the implementation phase of Six Sigma. So you can always start your presentations with a chart that showcase the progress of the company for incorporating its philosophy in the day to day practices. The second part would be about Measuring Quality. The majority of the manufacturers have come to realize today that a great customer service should begin with a prominent quality product.

Ventures that implement Six Sigma processes for improving product quality can succeed with a setting and achieving their goals for boosting customer satisfaction. And this translates to increased profitability. And the third phase should cover the Critical Elements. This phase is accompanied by slide shows that make use of PowerPoint or alike software applications. However, the presenter here would provides a basic overview on the Six Sigma which includes the background as well as history, along with the relevant objects like graphs, the line-length of the product and especially the success stories with other companies which have been successful in implementing the Six Sigma.

In totality, Six Sigma is a Measure, Process, Tool and all round vision to boost the performance of the organization. You should focus on the objectives though. There could be different types of objectives based on the unique needs and demands of the company. But the typical objectives include gaining operational excellence in the company and understanding the fundamentals of the 6 Sigma Program. Nevertheless, the six sigma presentation also covers how the organization and sigma steps relate to TOC (Theory Of Constraints) or TQM (Total Quality Management). The sigma presentation generally holds a brief discussion on the ability to well define a strategy or roadmap for the success of the company. The 6 sigma presentation needs to be customer focused, nevertheless. But at the same time, it must also cover the operational training in respect of comparative performance of competitors regarding customer support services.

In other words, the presentation should help companies understand the viable avenues to figure out their stance against the performance of their close and distant competitors. Most successful six sigma presentations also focus on Data Driven Decisions. The presentation should thus explain why is it worthwhile testing or inspecting a certain department, venture or process. In line with that, it should also show how the performance of that factor, department or aspect relies on output effect symptoms.